Bliro€3M SeedSalesTech

3x ARRFounder-led sales became an engine a team could run

7:09
Company
25 people, up from 4 in a year
Motion
Outbound into enterprise sales teams
Built on
Clay, HubSpot

Where they started

  • Sales was the founder plus the first account executive, hired shortly before we started.
  • Cold email ran out of a personal inbox, later a few burner domains, with Apollo and referrals on top.
  • There were no processes and no tooling to hand a new team, but the plan was to grow to several SDRs and AEs.

What we built

Lead sourcing on their criteria

Clay finds accounts that match the profile automatically, instead of someone building lists by hand.

Everything lands in HubSpot

Accounts and contacts are pushed into the CRM so the sales team starts the day with a queue, not a spreadsheet.

An MVP first, then iteration

We agreed a target for the first eight to twelve weeks and shipped version one, then improved it from rep feedback.

What changed

3xARR, nearly tripled in six months
7 figuresARR range reached
Outboundthe main driver of that growth

In their words

“In the last six months, we were able to nearly triple our ARR. Our growth is mostly driven by outbound, which means it is mostly driven by the engine that we built.”
Maurice Schweitzer, Co-Founder
“I was surprised how fast we were able to get to this very first version, and how little input you needed from our side.”
Maurice Schweitzer, Co-Founder
“Build a go-to-market engine like a product. You need a first working version, put your team into it, then iterate. Do not expect a perfect engine in version one.”
Maurice Schweitzer, Co-Founder

Same shape of problem? Bring one segment. We map the signals that mean ready now and tell you honestly whether a system is worth building.

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