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HeyCare€4M SeedHR tech

+€350K pipelineTwo new channels and a CRM the team can work from

9:43
Market
Large German corporates
Motion
New sales org, after founder-led sales
Channels
Email, LinkedIn, own events
Also
CRM enrichment and cleanup

Where they started

  • The sales organisation was nine to ten months old and had spent about six months testing which channels work in their market.
  • The CRM held few contacts and the data quality was medium at best.
  • Nobody knew yet which accounts had a reason to talk now rather than some day.

What we built

Email and LinkedIn, set up together

Both channels built from scratch for the German market, with the messaging tested against what their buyers actually respond to.

Enrichment and cleanup in the CRM

Contacts, direct numbers and roles filled in and corrected, so the team works from data it can trust.

Invitations to their own events

LinkedIn used to reach decision makers directly and fill three events across Germany.

What changed

5xcontacts in the CRM
20new opportunities from 40 positive replies
~100invitations to their own events

In their words

“Roughly €300,000 to €350,000 overall deal size generated over this course of time.”
Jakob Hahn, Head of Partnerships
“Surprised how well LinkedIn is working within our industry, and how scalable the whole system is.”
Jakob Hahn, Head of Partnerships
“If you do not have a very talented revenue operations person full time in your company, work with an external team. Setting the whole system up yourself takes a lot of time and risks wasting a lot of money.”
Jakob Hahn, Head of Partnerships
05 Calling enablement06 Email & LinkedIn outbound08 CRM optimization

Same shape of problem? Bring one segment. We map the signals that mean ready now and tell you honestly whether a system is worth building.

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