BootstrappedMarketplace

+50K MRRTwo engines: one for buyers, one for publishers

7:12

Market

Link marketplace, buyers and publishers

Duration

About three months

Data

300,000+ publisher sites

Built on

Instantly, custom automations

Where they started

They were already sending with Instantly, but without a system behind it: no plan for sourcing contacts, enriching them or processing replies.
Both sides of the marketplace needed outreach, buyers and publishers, which a single standard sequence could not serve.
The data sat in spreadsheets, and nobody knew how to work through it.

Their AI link finder feeds every email, so the message carries a concrete offer instead of a pitch.

Data on more than 300,000 publishers is collected, processed and contacted, with the manual work close to zero.

Each side has its own sequence, its own trigger and its own follow-up logic.

High 5 figuresrevenue increase in about 2.5 months

300,000+publisher sites processed

~0manual work in the publisher engine

“It is not just a tool. It is a complete process that can be tailored to your business case or needs.”

Mats-Lennart Petersen, Co-Founder

“We had an improvement in the high five figure range in about two and a half months, combined across the buyer side and the publisher side.”

Mats-Lennart Petersen, Co-Founder

“We did not have the feeling that we are working and you are working. We were working as a team.”

Mats-Lennart Petersen, Co-Founder

Same shape of problem? Bring one segment. We map the signals that mean ready now and tell you honestly whether a system is worth building.